Built by specialists. United by one standard.

Tyler Moore is a design executive and entrepreneur with more than 30 years of experience developing products, brands, and customer experiences. His career includes design leadership roles at Nike, eBay, and Amazon, bringing together expertise in product vision, brand development, and digital commerce.

As co-founder of Capoforma, a premium cycling apparel company manufactured in Northern Italy, Tyler led design, factory relationships, quality control, and production management. That experience directly informs FSHR’s approach to technical apparel and manufacturing.

A lifelong angler with experience across freshwater and saltwater, Tyler founded FSHR around the belief that anglers are athletes. His vision for Beautiful Utility connects the physical demands of fishing with distinctive fit, expressive color, and a considered approach to the full fishing day.

Jessica Riquetti brings technical apparel expertise from leadership roles at lululemon, Mountain Hardwear, and Arc’teryx. Her background includes developing performance apparel for hiking and climbing and establishing lululemon’s men’s outerwear category.

Her approach combines athlete insight, materials science, and product feedback to inform fit, construction, durability, and function.

At FSHR, Jessica supports development of the founding collection, helping translate the demands of fishing into material choices and garment construction. Her work connects the brand’s design ambition with the practical requirements of equipment intended for demanding use.

Jaden Nethercott is a design director with nearly a decade of experience across digital products, brand identity, and customer experience. His background includes design leadership roles at eBay and Amazon, where he worked on product vision, brand systems, and new ventures.

At FSHR, Jaden directs the visual identity, digital flagship, and brand storytelling. He translates Beautiful Utility into a consistent expression across how the brand looks, communicates, and presents its products.

His focus is to make FSHR distinctive, its products easy to understand, and the path from discovery to purchase clear.